On August 28th, the international good news, Elizabeth SINO CERAMICS factory, the first overseas production base of Elizabeth Tiles, was officially opened for production today. Chairman Liu Shenghong and Deputy General Manager Luo Haihong attended the event to participate in the “Nenw Silk Road， New Fusion， New Driving Force"——The Opening Ceremony of SINO Production Line.
The SINO CERAMICS factory in Malaysia is a joint investment between Elizabeth Tiles and Malaysian MML. It is another recognition of the development and strength of Elizabeth in the international market.
As early as February of this year, Elizabeth Tiles teamed up with well-known Chinese ceramics companies together in Malaysia and signed a strategic cooperation agreement with the well-known local ceramics brand MML. After half a year of preparation, the Malaysian production line was officially put into use, which is more conducive to deep exploration of the international market, thus catering to the development trend of the international market.
马来西亚MML公司，是1964年日本兴和株式会社和法国A-Clouet & Co公司合资成立的马磨石公司，马来西亚第一家生产马赛克的工厂。MML从通体砖专家迅速发展转变成一家以生产全方位瓷质与陶质瓷砖的瓷砖生产商。至今，MML可说是马来西亚冲刺世界的名牌企业之一。
MML Malaysia is a joint venture between Japan Xinghe Co., Ltd. and France A-Clouet & Co in 1964. It is the first factory in Malaysia to produce mosaics. MML has rapidly evolved from a brick manufacturer to a ceramic tile manufacturer that produces a full range of porcelain and ceramic tiles. To date, MML is one of the leading companies in Malaysia to sprint the world.
In recent years, under the guidance of China's “One Belt, One Road” construction initiative, Elizabeth Tiles has responded to the trend of the times and development direction, actively responded to the national One Belt and One Road policy, and expanded overseas markets. East Asia, Southeast Asia, Central Asia, Europe and the United States and other global market layouts. .
The first high-end specialty store in Kyrgyzstan, the capital of Kyrgyzstan, opened in mid-2019, is not only highly regarded by Kyrgyz national leaders and local business celebrities, but also by the leaders of Foshan Municipal Party Committee and other leaders. . The highly anticipated 400-square-foot flagship store in Kuala Lumpur, Malaysia, opened in 2018, sparked a top-notch report from the local media. These overseas market stores continue to increase, laying a solid foundation for the future global layout of Elizabeth and building a favorable bridge.
On August 30th, the Elizabeth Malaysian Sabah Independent Brand Store will open soon, so stay tuned. Elizabeth Tiles continues to expand its coverage in Malaysia, creating a branding effect, opening seven specialty stores and four specialty areas.
Under the support of strong corporate strength and corporate funds, the internationalization strategy of Elizabeth Tiles has been advancing. This big move with companies such as Malaysia MML will accelerate the pace of internationalization.